"You wanna know what it looks like around here when I leave?" he said. "You wanna know what it looks like? One big blur."
Like tailgating, littering appears to be one of those inalienable rights on Saturday mornings on the Spartan campus.
"Students throw trash everywhere, but they are OK with it because everyone else is doing it," said Amanda Berrington, a junior criminal justice major. "I think the problem with tailgaters is it's a lot easier for people who don't litter to look around and see everyone else doing it, so it's not a problem for them to litter." The behavioral explanations for littering are the same ones that apply to rioting, said Norbert Kerr, an MSU psychology professor. However, "in a riot situation you have a big problem. In a tailgate situation, you have a big mess."
The moment students begin tailgating, their minds go through a process of justification so that they can litter even though they are trained to think it's wrong, Kerr said.
The root of social behavior is the need to conform, he said. People will do the opposite of what is morally right because everyone else is doing it without repercussions.
"It lowers your inhibitions and allows you to litter," he said.
Drinking is the greatest force behind lowering these inhibitions, Kerr said. Still, even sober people tend to litter if the people around them do the same.
One study found that people in parking garages tended to discard fliers on their windshields on the ground if there was already a lot of litter on the pavement. But if the parking garage was clean, people would take the flier with them before driving off, with the intention of throwing it away later.
"So it's not a function of what other people are doing so much as seeing what people have already done," Kerr said.
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